For Organisations:
Soft skills are personal attributes that enable someone to interact effectively and harmoniously with other people. These include:  communication skills, stress-management skills, time-management skills, leadership skills, emotional intelligence, public speaking skills etc..)
The problem is, the importance of soft skills is often undervalued, and there is far less training provided for them than hard skills. For some reason, organizations seem to expect people know how to behave on the job. They tend to assume that everyone knows and understands the importance of being on time, taking initiative, being friendly, and producing high quality work.
Yes, we're all adults, but we all have different approaches to getting things done and interacting with one another. 

There's a reason why:

• 77 percent of employers say that soft skills are just as important as hard skills. 
•  According to the Mitchell Communications Group, miscommunication costs businesses $37 billion (or $26K per employee) in the U.S. and U.K. every year.
• On the other hand, organizations that learn effective communication are nearly five times as likely to retain the best employees. 
•  According to NACE’s Job Outlook for the Class of 2016, the ability to plan, organize, and prioritize work is ranked as the third-most desirable quality in a new hire (ranking behind only the ability to make decisions and solve problems, and the ability to work in a team structure).
•  According to organisational psychologists’ studies, the lack of important soft skills decreases the chances of organizational success and productivity by 60%

For Individuals:

To get, and keep, a job you typically need a repertoire of technical skills: Dentists need to know how to fill cavities. Secretaries need to type 100+ words per minute. 

Beyond the technical skills, though, which dentist do you go to? The one who is pleasant and takes time to answer your questions; or the one who treats you like a number in a long line of numbered mouths? Which secretary do you retain when times are lean? The one whose attitude is positive and upbeat, and who is always willing to help; or the one who is inflexible and has a hard time admitting mistakes?

In these situations, and all the others like them, it's the soft skills that matter. 
While your technical skills may get your foot in the door, your people skills are what open most of the doors to come. Your attitude, your communication skills, your emotional intelligence, your time-management, your body language skills, your business etiquette, and a whole host of other personal attributes are the soft skills that are crucial for career success. With these soft skills you can excel as a leader. Problem solving, delegating, motivating, and team building are all much easier if you have good soft skills. Knowing how to get along with people – and displaying a positive attitude – are crucial for success.

For Job Applicants/Students

Trainings in  Interview Skills, CV & Cover Letter Writing, and Choosing The Right University Major (for students) can help you find and get your dream job. 

Choosing a major can be a daunting task, especially when it seems like everybody around you has already set their futures in stone. However, choosing the right major early on can save you a great deal of time and money. Brainstation has the psychometric tests and tools needed to help you identify the right major for you.  

Moreover, Brainstation’s interview skills training will help you get to grips with your anxiety so you can actually enjoy the interview process and present yourself in the best possible light. When you can present yourself with ease, you have a much higher chance of getting the job you want.

And last but not least, applying for a job is a skill everyone needs to harness, and in practice that means getting your CV and cover letter in shape. At the end of Brainstation’s training, you will get to the bottom of what employers are looking for and you will learn how to create a winning CV and a compelling cover letter.

If you would like to Read more about the trainings available at Brainstation or to Book a trainng, click here.